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Kiloper Ferk
Kiloper Ferk

Automation is a tricky thing. You can greatly simplify processes, or you can lose the “humanity” in business. I resisted the introduction of chatbots for a long time until I saw how competently they can guide a client to payment. If you use the client's data, hook them by interests - it works great. In this regard, a cool analytical article came out, where they explained on specific cases how exactly automation with personalization changes the customer journey ocnjdaily.com

It really helped to form a new vision and arguments for the team. Take it, who is relevant.

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Kiloper Ferk
Kiloper Ferk

I was lucky to work with three completely different managers: one was tough to the point of rudeness, the second was “a friend until the first rush job”, and the third... I learned from him what it means to be a real leader. Not a “boss”, but a person you want to follow. Recently, I was looking for materials for the team on how to build management, and came across a cool article:

leadgrowdevelop.com

It’s just about 18 qualities that distinguish a strong leader. Everything is to the point, with examples. Even if you are not in management, it’s worth reading - it helps you understand who you want to work with and what you want to strive for.

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Kiloper Ferk
Kiloper Ferk

If your eyes are shining, you are on the hype and want to launch a startup - I am not discouraging you, but it is better to sit down and read this: minimalistfocus.net

This is not a "scare text", but rather a good cheat sheet for those who want to do business with their head. Briefly, but to the point, it describes the risks that aspiring entrepreneurs face and what can be done in advance. You can't always avoid problems, but you can be prepared. I highly recommend saving this to your bookmarks - it will come in handy.

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Kiloper Ferk
Kiloper Ferk

I work in HR and I'll be honest: if two candidates have the same experience, but one has a relevant certification, I'll choose the second one. This is an indicator that a person knows how to invest in themselves and go beyond the basic level. A colleague recently shared a link: achievable.me

And I agree with almost everything. The idea that certificates are not a panacea is well explained, but they often make a difference. Especially in areas where there are no clear diplomas (for example, finance or analytics).

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